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FAQ → Pricing & Subscription

Will I get good value for money?

It depends.

Use it and you should absolutely expect to be able to provide better quality support to your teachers, more efficiently for less money. 

So, Yes’, if the fit’ is right, and you use it as other good fit’ users have done, you will get good value for money. 

No — not if you just go ahead and buy it before speaking to us to explore whether or not the fit is right. 

So we need to talk to you to see if there is a fit or not. Take a look at what Sally Dicketts CBE has to say. It’ll only take a minute. 

Sally Dicketts, CBE, is the CEO of Activate Learning Group of Colleges and President of the English Association of Colleges.

Sally is a thought leader in post-16 education. Here’s Sally’s advice on what you need to think about when considering whether or not to subscribe to HOW2s.


Sally’s colleges have been using HOW2s since 2014

Locking in savings for three more years

In March 2020 Middlesbrough College resubscribed to HOW2s for a further three years. Watch the video to find out why.


I can’t imagine what we’d have to invest to get the same level of support to the same number of teachers on the same number of occasions as we do when we implement HOW2s

Gordon Duffy-McGhie Director of Teaching, Learning and Student Experience Middlesbrough College, England.

Talk to us

Strange as it may seem we have, in the past, been known to recommend to some organisations that they don’t subscribe.

Ian Harris CEO, Train Visual Ltd

We put a lot of work into working with you before you make a subscription decision. We want to make sure that the HOW2 web app is a good fit for you. Strange as it may seem we have recommended to some organisations that they don’t subscribe. So talk to us. One of two things will happen. If there is a good fit, we will save you money, and you’ll be able to knock off a bit earlier than you do now to spend more time with your kids. Oh, and your teachers will love you for giving them access to the HOW2s. 

If there isn’t a good fit, we will part as friends and chances are you’ll have found the time talking to us useful anyway and will come back to us when you are ready. Either that or you’ll tell a friend what lovely people we are. 

Seriously though if the HOW2 web app isn’t a good fit for you, then rest assured we’ll tell you. 

We have no interest in you not getting amazing VFM from working with us, and we’ll show you how to make efficiency and tangible savings.

The thing is we aren’t a typical sales outfit. We don’t employ a sales team — only ex-teachers allowed. 

When you subscribe to the HOW2 web app, you are buying a licence that, for the duration, gives you access to materials that will improve learning through better teaching. But what you are paying for goes a little deeper than this. We respond to the needs of our customers and regularly research and update the content. Meaning you don’t have to continually research techniques to try. You are buying access to the years of research and expertise that goes into creating each of the HOW2s. 

During COVID 19 we added new HOW2s to support teachers new to teaching online. And we did not put the price up for existing or new customers.

The same licence gives you access to the web app’s features designed to support social learning and the establishment of a learning community across faculties, campuses, districts and even countries. If you were to build this app yourself, it would cost 00s of £000s (or $s) to make and a substantial amount to maintain each year.

Once subscribed, the web app behaves as if it has been created just for you. Every educator has a log-in and can be supported either in groups or individually using the app. You can customise your library sets and monitor the use of the app on the Skills Exchange.