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4 — What does a subscription to HOW2s cost in 2021?

When buying anything most people want to know What is it? How much does it cost? Does it work?” We’ve tried to answer that here.

Firstly, we need to make it clear that the HOW2 web app will significantly add to the accessibility and quality of the CPD and support you provide to faculty. And, if history is anything to go by, as time passes the ways you will use it will increase.

They [HOW2s] are 100% focused on helping students learn. Lessons are more exciting, and it’s digital, so always accessible. Before HOW2s CPD was expensive — around £500 per teacher’s CPD? HOW2s cost a tiny fraction of that per teacher.


Here are a couple of recent examples

I can’t imagine what we’d have to invest to get the same level of support to the same number of teachers on the same number of occasions as we do when we implement HOW2s


A subscriber paid £25K for a subscription to support their teachers across their college campuses. £25K is a substantial sum of money — but it’s not as substantial as what they were spending in the previous year. They were delighted because, like Middlesbrough College, are now able to more easily provide evidence of impact and more comprehensive support at a vastly reduced cost.

Middlesbrough College is a Further Education College (UK equivalent of a US Community College) in the North East of England. In 2020 at the start of CoronaVirus Pandemic, they resubscribed for 3 (more) years with us. Gordon is talking about how they use HOW2s to improve learning through better teaching, moving their external inspection grade from 3 to 2, and from the 4th to 2nd quartile for apprenticeship provision in the process. 

If you’d like to hear Gordon talk about how he evidenced the impact of HOW2s to Ofsted (the UK Government’s college inspectorate) go back to part 3 of the buyers guide What do your customers say — how do they use it?’

A teacher training university recently resubscribed to the tune of £20K. They’d already more than recouped this sum through savings made on the previous year’s outreach programme.

We created this video as part of our initial explorations with a Graduate Teacher Training University in the United States.

We did this work BEFORE the university made the decision to go ahead. We had no interest in selling them something that did not fit’ with US Teaching Standards. NOTE: There was a very good fit and they are now in their second year working with us. 

Is this you?

For our customers, HOW2s offers a professional learning hub that increases effectiveness and efficiency at reduced costs — a better, alternative way to do what they already do. 

To give you an exact price, we need to talk to you to understand your context more. About how you currently support your teachers, the people involved in the support processes and systems, and their impact. Once we know what is or isn’t working for you, we will have a better idea of whether or not there is a​‘fit’. If there is, we will then work with you to put together a business case to see precisely how HOW2s would work in your organisation. And how much money this will save.

As ex-senior leaders from the sector, we understand that budgets can be tight. That money previously made available to support teachers is sometimes needed to pay for other things. That can be the reason why some of our customers end up with us and stay with us. 

Why not take a look at how our customers use HOW2s and what they say about us…Go to part 3 of the buyer’s guide What our customers say about us— and how they use the app?’

Here's the introductory video. It's on the home page and part 1 of the buyers guide but we've put it up just in case you haven't seen what you'd be subscribing to.